Strategic Rebranding Forward
Prince Foundation, formerly known as Prince Charitable Foundation, has unveiled a new logo, name, and mission statement: "Together, Building a Better Future for Cambodia." Prince Foundation is the charitable arm of Prince Holding Group ("Prince Group"), one of Cambodia's largest corporations, with numerous subsidiaries focused on three core areas: real estate development, financial services, and consumer services. In Chinese, Prince Foundation will be known as 太子慈善 (translated as "Prince Foundation"). The rebranding comes after an in-depth evaluation of Prince Foundation's previous six years of high-impact charitable operations, during which it hosted more than 250 charity events that benefited more than half a million Cambodians and raised more than US$14 million in total donations. Prince Foundation strives for its activities to be more holistic and closely integrated with Cambodia's national development goals, in line with an emerging tren...